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2016 Mobile Ad Summit
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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

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Mike Zoppo is a host of exceptional ability. Studies show that a vast majority of guests attending events by Mike have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

EXCELERATE20

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We look forward to seeing you there!

Excelerate20 is an annual Summit hosted by Birthright Israel Excel.

The Summit is the premiere business leadership convention for an international body of young professionals and students interested in cutting edge technology, innovative global business, philanthropy, and the flourishing North America – Israel relationship.

Agenda

Clear your calendar - join us for panels, break out sessions, and more!

12:00 PM

WELCOME REMARKS

Idit Rubin, Executive Director, Birthright Israel Excel

Gidi Mark, International CEO, Birthright Israel

Yoram Tietz, Managing Partner, EY Israel; Chair Birthright Israel Excel

Tali Vogelstein, Summit co-chair, Excel Fellow 2016

Josh Fagel, Summit co-chair, Excel Fellow 2016

Adam Pope, Summit co-chair, Excel Fellow 2016

12:20 PM

PANEL

A Conversation with Bari Weiss

Bari Weiss, Author of "How to Fight Anti-Semitism" 

Moderated by Josh Fagel, Summit co-chair, Excel Fellow 2016

1:00 PM

Cohort catch ups and networking

Mix and mingle with your groups

1:35 PM

break outs

DON'T TAKE YES: Catapult Your Career & Life with Communication

Steve Herz, Talent Agent & Author of Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results

Moderated by Tamara Gutverg, Excel Fellow 2017

 

PIVOTING DURING A PANDEMIC: How to Use Social Media to Boost Your Business & Your Life

Jessica Abo, Journalist, Speaker, Consultant, Philanthropist

Moderated by Jordan Singer, Excel Fellow 2017

 

A JOURNEY TO THE MOON
Yonatan Winetraub, Co-founder of SpaceIL

Moderated by Charlie Melman, Excel Fellow 2015

2:25 PM

PANEL

 Arianna Huffington, Thrive Global Founder & CEO

Moderated by Arianna Breslauer, Excel Fellow 2016

3:05 PM

CLOSING REMARKS

Natalie Farahan, Associate Director of Community Engagement, Birthright Israel Excel 
Tali Vogelstein, Summit co-chair, Excel Fellow 2016

Josh Fagel, Summit co-chair, Excel Fellow 2016

Adam Pope, Summit co-chair, Excel Fellow 2016

AGENDA

Check back soon for more details!

SPEAKERS

The day we've all been waiting for

Award-winning journalist, acclaimed speaker, consultant, and change-making philanthropist Jessica Abo meets individuals, companies, and nonprofits where they are and motivates them to rise to their empowered best personally and professionally. Her debut book, How To Be As Happy As You Look On Social Media, sold out on its first day when it was published late last year. A multi-award-winning television journalist, Jessica was a successful television anchor and reporter at several media outlets, including NY1 News, for 15 years. Through her production company, JaboTV, she creates branded content for companies and profiles athletes, celebrities, CEOs, entrepreneurs and changemakers for her YouTube channel. She is sought after nationwide as an inspiring keynote speaker and thought leader, and has presented at Facebook, Microsoft, Delta Airlines, Weight Watchers, TEDx, the United Nations and hundreds of conferences, nonprofits, universities, and schools. She speaks authoritatively on career building, entrepreneurial challenges, leadership, digital transformation, living and parenting in the digital age, creating community, effective philanthropy and activism, and many other topics.

Jessica Abo

Jessica is a sought-after thought leader, and bestselling author, who speaks to corporations, nonprofits, universities, and schools. Her book, Unfiltered: How To Be As Happy As You Look On Social Media, sold out on its first day. Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, NY1, and in Forbes, Fast Company and Women's Health. Jessica hosts a weekly business segment on Entrepreneur.com.


An award-winning television journalist, Jessica uses her 20+ years of experience to help executives, entrepreneurs, and philanthropists prepare for keynotes, panels, and on-air interviews.

Steve Herz

Steve Herz is President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steve was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman and CNN Chief International Correspondent Clarissa Ward.


Herz received his bachelor’s degree in political science from the University of Michigan and his J.D. from Vanderbilt University Law School. Herz is involved with several charities, including serving on the local leadership council at Birthright Israel. He has also been a volunteer tutor at the Horizon High School at Rikers Island Prison in NYC and the Harlem Academy Charter School. Steve is married with two children and lives on the Upper West Side of New York City.

Bari Weiss

Bari Weiss is a journalist and the author of “How to Fight Anti-Semitism,” which won a 2019 National Jewish Book Award and a Natan Notable Book Award. From 2017 to 2020, Bari was an opinion writer and editor at The New York Times. Before that, she was an op-ed and book review editor at The Wall Street Journal and a senior editor at Tablet Magazine.

 

Bari is also the winner of the Reason Foundation’s 2018 Bastiat Prize, which honors writing that “best demonstrates the importance of freedom with originality, wit, and eloquence.” In 2019, Vanity Fair called Weiss the Times's "star opinion writer" and The Jerusalem Post named Bari the seventh most influential Jew in the world.

Yonatan Winetraub

Yonatan Winetraub is co-founder of SpaceIL, a $100M Israeli non-profit organization that attempted to land Beresheet, the first private interplanetary robotic mission, on the Moon on April 11, 2019. This historic achievement made Israel one of only seven countries to orbit the moon and reach the lunar surface. SpaceIL is currently planning its next mission into space.

 

A key goal of SpaceIL is to inspire the next generation of space researchers and to promote STEAM (Science, Technology, Engineering, Arts, and Mathematics) education and scientific exploration. To date, SpaceIL has reached over one million children.

 

Yonatan has spoken about space technology and radical shifts in the space industry to audiences all over the world. Yonatan is currently a PhD candidate and Bio-X Bowes fellow in Biophysics at Stanford University where he is studying a method to interpret and intercept cancer cell communication. In addition, he was part of the International Space University Program at NASA studying the creation of colonies on Mars utilizing shelter and water from Martian lava caves.

 

Yonatan has a Master’s degree in Electrical Engineering and also studied Computational Neuroscience at Tel Aviv University where he focused on how regions in the brain collaborate to create our emotions. He has published many papers in the fields of neuroscience, cancer imaging and aerospace engineering.

 

Arianna Huffington

Arianna Huffington is the founder and CEO of Thrive Global, the founder of The Huffington Post, and the author of 15 books, including, most recently, Thrive and The Sleep Revolution. In 2016, she launched Thrive Global, a leading behavior change tech company with the mission of changing the way we work and live by ending the collective delusion that burnout is the price we must pay for success.

 

She has been named to Time Magazine's list of the world’s 100 most influential people and the Forbes Most Powerful Women list. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.

 

She serves on numerous boards, including Onex and The B Team.

 

Her last two books, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder and The Sleep Revolution: Transforming Your Life, One Night At A Time, both became instant international bestsellers.

More speakers will be announced soon!

Past Speakers

Paul Singer

Founder and President of

Elliott Management Corporation


Abigail Posner

Director of the BrandUnit, Google



Randi Zuckerberg

Founder & CEO, Zuckerberg Media



Strauss Zelnic

CEO of Take-Two Interactive 



Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Our Sponsors

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The Excel Community

Excel Fellows are empowered to shape the future of the North American and international Jewish community and to strengthen their connection to the State of Israel. Our Fellows actively drive engagement within our community as well as their local communities, including Fellow-organized professional events, philanthropic ventures, and social gatherings. Our Fellows are geographically dispersed throughout North America and Israel and the Excel Leadership Board works to engage the community year-round.

Our Mission

We inspire young Jewish business leaders during a professional summer experience in Israel and empower them to pursue successful careers and build a global, lifelong community dedicated to supporting the Jewish people in the 21st century.

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